India is living through a transformative era in sports. The country that once placed most of its attention on cricket is now witnessing a revolution across multiple athletic disciplines—badminton, wrestling, boxing, tennis, football, hockey, kabaddi, and emerging Olympic sports. This cultural shift has not only elevated India’s position on the

Indian sports have undergone a dramatic transformation over the past two decades. What was once a nation primarily obsessed with cricket has now evolved into a diverse sporting ecosystem driven by passion, professionalism, and powerful digital platforms. Among these new-age platforms, 99exch has emerged as a recognizable name, connecting millions o

Indian sports have undergone a remarkable evolution over the last few decades. What was once a country celebrated mainly for cricket has now transformed into a diverse sporting ecosystem filled with world-class athletes, modern infrastructure, global tournaments, and rapidly growing digital platforms. Among the digital enablers driving this new era